More style, less waste – sounds good, right? Welcome White Stuff's new range of great fitting denim with a conscience, created by one of the world’s cleanest and most sustainable factories. Crafted using 98% recycled water + 85% air dried = 100% White Stuff. In the leg shape of the season, their flattering Straight jeans have all the traditional features: five pockets, a zip fly and belt loops. Cut mid-rise, with elastane for stretch and comfort, these versatile jeans are sure to be your new favourite go-to's. Enjoy! Reduce, Reuse, Rethink Denim.